Benefits Of Search Engine Marketing SEM

Next, we will talk about the main advantages of adding search engine marketing “SEM” to our marketing mix strategy:

Searching on Google, Yahoo or Bing is one of the most popular media. If your audience is on the Internet, they are frequently using searches to find what they want.

Critical data on the use of search engines.

Search engines deliver results to an active and objective audience

The SEM connects potential customers directly with your company, making it a handy way of marketing. It triumphs over other traditional media because of its high effectiveness.

Lower costs

The search offers a lower cost per customer acquisition. The SEM allows companies to measure the return on investment and thus work correctly to achieve and maximize profitability. It is more economical regarding acquisition costs than through other means of advertising.

Investment in search engine marketing

In 2004, companies invested more than 3,000 million dollars in advertising in the search engines as well as hundreds of millions more in other complementary actions SEM and SEO.

User numbers

Search engines are the online method most used by consumers to start their research on a product to buy it, 41% according to the company DoubleClick. 81% of Internet users find the websites they are looking for through search engines.

Targeting and attitude

The great benefit is that companies through search engine marketing get very targeted customers extracted even from very narrow market segments (niche markets) and also offer a user that we can call “active” for their attitude towards the product or service. We have, therefore, that we obtain a potential objective and active client because the consumer is actively looking for the specific product or service.

Weighty Reasons To Do SEM

In summary, here you will find 7 SEM benefits that you can obtain by including search engine marketing in your online marketing plan:

It is the primary way that users use to find web pages

Numerous studies have shown that search engines and directories are the most popular method used to see web pages. More than 80% of Internet users use search engines and directories as their preferred method for locating web pages.

Large Volume: Millions of searches daily

More than 300 million daily searches are carried out through search engines and directories. Only in Google in the year 2002, there were more than 55 billion searches daily. The exponential growth of the Web means that there are now billions of web pages and, consequently, this has increased the reliance on search engines as the way to locate web page.

Qualified traffic willing to buy

Search engines offer highly skilled transportation since users are actively looking for information. This is the main difference with the truck obtained from banner campaigns.

They are much more efficient than banners

Purchases resulting from traffic coming from search engines exceed by 5 or 6 times the proportion of those obtained as a result of banner advertising. The cost of online marketing campaigns using search engines is significantly lower than that of banner ads. Online marketing in search engines is very efficient and profitable.

Marketing managers know it

Taking into account the previous points, it is not surprising that 66% of marketing departments that make internet marketing use search engines as the leading online tool to get traffic to their websites. In second place is marketing by email or email-marketing with 54%.

Opportunities that arise due to the inactivity of the competition

46% of companies invest less than 0.5% of their marketing budgets in SEO and SEM. Only 10% surpass more than 25% of their marketing budgets to increase their visibility on the Internet. It is a proven fact that the significant benefits of search engine marketing are recognized, but only a small percentage of companies dedicate a part of their marketing budget to marketing strategies in search engines.